WORK MORE 'INSERENDO LESS ADVERTISING'
It may seem a paradox, it is true. But for some time circulating the news of bloggers who have increased (indeed duplicate) his revenue per click, reducing the amount of google ads within their page.
Underlying this theory is the fact that Google tends to place ads of advertiser willing to pay more, higher in the ad block. By reducing the number of ads, increases the possibility of having click paying much higher figures for the ads.
Read about the article published here.
I tried this experiment on my blog http://graficare.blogspot.com; I left half under the title banner showing a single ad, and I received a click that I paid 67 cents, not bad when I think that some day ricavavo the same sum with 15 clicks.
A trick may be as follows: insert a single ad on the page that contains the summary of the post and enter the large rectangle within the individual post (just as I did in my blog).
In the next post I will explain how to implement this strategy within the blog Blogger.
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wrote on May 2, 2008 @ 11:15 a.m.
[...] If we try to increase our revenue per click, blocking some ads or by including less advertising on the page, there is always the possibility of doubling the number of posts whose contents generate a [...]